Senior Product Marketing Manager

Lead the effort to ensure the commercial success of the products and solutions designed by Sonion from a marketing perspective


Product Marketing leads the effort to ensure the commercial success of the products and solutions designed by Sonion from a marketing perspective. This involves the creation of clear Value Propositions and FABs (Features-Advantages-Benefits) to be communicated to customers, leveraging market, customer and consumer insight to communicate this value.

Your tasks and responsibilities

  • Collect (Product) Marketing Intelligence from customers and customer meetings, in order to create insight together with Sonion’s Market intelligence and Consumer Centricity, and leverage this to enhance Sonion value propositions;
  • ‘Selling’ the value proposition of new products within Sonion, including top management (English);
  • Support the Value Proposition development and the Go-to-Market model definition for new products together with the Product Management team;
  • Drive the articulation of value propositions towards customer and ensure that customer, audiologist and end-user benefits are well presented in the language of marketing;
  • Lead the creation of Features, Advantages, Benefits (FAB-framework);
  • Drive the creation of presentation and product materials for key customer presentations and trade shows and own and ensure sales support material is up to date;
  • Create and ensure all product content on such as datasheets, application notes, etc. are up to date;
  • Be the ‘voice of the product’, both internally & externally (English).

Your profile

  • Master or Bachelor degree in Marketing, Business Administration or similar;
  • Bachelor or relevant education in Physics, Electronics, Engineering or related field is a plus;
  • 3-5 years’ experience from working with Product Marketing, Product Management and/or General Marketing within of the field of hearing instruments, consumer audio or similar technology driven industries;
  • Excellent understanding of commercial and technical success criteria for products and services;
  • Prior knowledge of hearing aids, microphones or receivers is a plus;
  • Excellent communication skills in both verbal and written English.

Equally important to your knowledge and experience is the personality you bring. Your enthusiasm makes you a great team member; you are supportive, proactive and result-driven. You interact and communicate effectively with a wide variety of people with different backgrounds.


Sonion improves the quality of life of people using hearing products. We are striving and committed to be the preferred partner in the development and manufacturing of transducers and electromechanical solutions designed for (professional) use in hearing instruments, in-ear earphones and hearables. Size matters, and we constantly challenge the laws of physics for making small and reliable products. Our outstanding competences within customer focused innovation and development, and our lengthy experience in efficient manufacturing make us successful.

Sonion has facilities in Denmark, the Netherlands, Vietnam, the Philippines, Poland, USA and China, wherefrom our (more than 6000) colleagues work together across all locations.

Our offer

We offer a compensation package that matches your qualifications, including a competitive salary, 27 vacation days, 13 rota free days and 8% holiday allowance. But more importantly, Sonion is a working environment that provides you with the opportunity to steadily further develop. As we are the leading innovators in our field, you will work in different projects for different high-end customers. Along with your manager you will regularly reflect on and make plans for your development and interests. We are an international and inclusive organization where it is easy to connect with colleagues.

Further information and application

Ready to make a difference?

Please submit your application in English to

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