Senior Product Manager

Help the world listen through innovative products and solutions



Sonion is a global leader in the market for transducers used in the hearing aid and audio industry, and our ambition is to grow from this strong core. Our vision is: We help the world listen.

To reinforce and grow our position, we must ensure that we identify and develop the most commercially attractive products and solutions. The Senior Product Manager will play a key role in this and help to identify these opportunities, to quantify the customer and commercial impact, and to engage with customers to cocreate, validate and sell-in products and concepts. Hereby the Senior Product Manager helps direct Sonion’s resources toward the most attractive options.

The Senior Product Manager is critical for the commercial success of Sonion’s Innovation. The role is responsible for making customer, market and technical assessments of product opportunities, in close cooperation with Sonion R&D, Sales and external partners. The Senior Product Manager plays a key role in the early sales-in of product ideas and concepts, and for engaging peers at our customers, to ensure we focus efforts on the most relevant opportunities. The Senior Product Manager will also analyse market intelligence and translate this into product ideas that are commercially relevant for Sonion. The Senior Product Manager is part of Sonion’s Product Management & Strategy team, reporting to the VP Product Management & Strategy, and will be based in our headquarter in Roskilde, Denmark.


Your tasks and responsibilities will include

Product Value Propositions

  • Develop the Value Proposition of new products, incl. key features, value drivers and target requirements of a Minimum Viable Product;
  • Create a Features-Advantages-Benefits view of the product, to detail target requirements and commercially support new products, and drive development with R&D and Sales.

Product Introduction, engagement & sales-in to customers

  • Present and discuss new products, concepts and ideas and value propositions with customers;
  • Build relationships to peers at our customers, e.g. Product Management;
  • Work together with external partners to define Reference Designs.

 Innovation Funnel and Product Roadmap

  • Conduct commercial and technical assessments of new product opportunities;
  • Create and propose new product ideas and business plans for Sonion’s innovation funnel and product roadmaps.

 Ideation and Market Insights:

  • Collect and analyze market intelligence related to trends, customer- and end-user value;
  • Facilitate product and/or technology idea generation, with customers or internally;
  • Assess the commercial value of new technology with R&D to identify opportunities for Sonion;
  • Understand and evaluate customer roadmaps in terms of opportunities and product requirements.


Your profile

You enjoy understanding customer and end-user problems and needs, and translating these into clear product value propositions that create value for the end-user, our customers and for Sonion. You find having in-depth discussions with customers or engineering teams and finding solutions to market problems inspiring.

  • You have a Master’s degree in Engineering, Economics, Business, Audiology or similar;

Furthermore, you have experience in:

  • Product Management and/or creating Value Propositions;
  • Working on design-ins and projects with external customers;
  • Excellent understanding of commercial and technical success criteria for products and solutions;
  • Working with product and/or technical aspects of the hearing instrument market or similar markets;
  • Knowledge of microphones, speakers and/or sensors is a plus;
  • Good presentation and communication skills in both verbal and written English.

As our customers are located worldwide, you should be available for limited traveling.

Equally important to your knowledge and experience are you as a person. We are looking for a person, who is proactive, eager to learn, hands-on and result driven. You can also interact effectively with people from all backgrounds. Being to the point and making decisions is second nature to you.


Sonion – We help the world listen.

Are you passionate about making a difference in people’s lives? So are we!

We are dedicated to enhancing the quality of life for people who rely on hearing products. Sonion is the preferred innovation partner for development and manufacturing of transducers and electromechanical solutions for hearing instruments and professional earphones.

Sonion is a truly global company with more than 6000 colleagues working together to revolutionize the industry at our facilities in the Netherlands, Denmark, Vietnam, USA, Poland and China.

Our skilled team is constantly pushing the limits of what’s possible, leveraging cutting-edge technology to challenge the laws of physics and create smaller, better and more reliable products and solutions.

If you are a talented person who share our passion, we invite you to join us and be a part of our mission to make a meaningful difference in the world.


Our offer

We offer a compensation package that matches your qualifications, including a competitive salary, pension and benefits, and Sonion provides you with opportunities to develop further. We are innovators in our field, and we believe our employees make the difference. You will regularly reflect on and make plans for your development and interests together with your manager. We are an international and inclusive organization, and it’s easy to connect with colleagues.


Further information and application

Ready to make a difference? Please submit your application in English before 12th July 2023.

If you are based in Denmark and have questions or want to apply, please reach out to Niels Gregersen, VP Product Management & Strategy at

If you are based Internationally, please send your questions or application to our People & Culture department via

As part of our recruitment process, we will process your personal data, as set out in our Recruitment Privacy Notice. An assessment and reference check can be part of the procedure.

Danish or Dutch residence and -work permit is mandatory.

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